iPhone Duo debut brings long lines to New York and New Jersey stores
The first foldable iPhone launched today with limited stock, prompting overnight queues and a push for customers to check digital inventory before visiting retail locations.
By Jonathan Hoffmann ·
The new iPhone Duo is now available for purchase at Apple Stores around the world, marking the official debut of the company's first foldable smartphone. The launch began with customers forming lines overnight in anticipation of buying the device with walk-in availability. Apple had warned that retail inventory would be limited, and that shortage appears to be a reality for shoppers today.
In New York City, the flagship store on Fifth Avenue served as a central hub for the launch event. Greg Joswiak, Apple's senior vice president of worldwide marketing, was present to celebrate the occasion. He joined Vanessa Trigub, a senior executive in Apple's retail division, for the unveiling. The store saw a steady flow of customers eager to see the new hardware in person.
Meanwhile, Apple CEO John Ternus was in Austin, Texas, at the Domain NORTHSIDE location. He was accompanied by Deirdre O'Brien, the company's retail chief. This visit coincides with the Formula 1 United States Grand Prix taking place in Austin this weekend. Apple holds exclusive streaming rights for F1 in the United States, making the timing of the launch strategically significant for the company.
Apple released a statement confirming that the iPhone Duo made its debut at locations worldwide on Friday, October 23. The company noted that team members offered hands-on demos and personalized shopping support to the crowds. The goal was to allow customers to experience the unique folding mechanism and design features of the new device immediately.
For those who missed their chance to buy a unit today, Apple Store employees have advised shoppers to wait until tomorrow. Customers are being told to check the Apple Store app at 10 a.m. Eastern Time for updated in-store inventory details. This approach aims to manage demand and reduce frustration for those who arrived at stores only to find the shelves empty.
The launch has generated significant buzz among consumers in the New York and New Jersey regions. Many readers have shared photos from their local stores, documenting the excitement and the long lines. The event highlights the high demand for Apple's latest hardware innovation, even as supply constraints remain a challenge for early adopters.
