Walmart Launches Three Black Friday Sale Windows Starting November 12
The retailer’s holiday discounts begin with a limited online event for Walmart+ members before expanding to physical stores and a final Cyber Monday push.
By Adewale Fletcher ·
Walmart will open its holiday discount season on November 12, 2026, with the first of three distinct sales events. The retailer has structured the rollout to separate online and in-store shopping windows, requiring customers to monitor specific start times for each format. The final sale concludes on December 2.
The initial sale runs from November 12 through November 15. Online discounts on Walmart.com begin at 12:01 a.m. Eastern Time on the 12th. Brick-and-mortar locations will not start their discounts until 6:00 a.m. local time that same morning. This staggered start creates a six-hour gap between the digital and physical rollout for the first week.
A second round of discounts begins on November 23 and continues through November 29. For online shoppers, the window opens at 12:01 a.m. Eastern Time on the 23rd. In-store customers must wait until Friday, November 27, when discounts begin at 6:00 a.m. local time. The third and final event is Cyber Monday, which runs from November 30 through December 2, starting online at 12:01 a.m. Eastern Time on the 30th.
Walmart+ members receive early access to specific internet-only deals during the first two Black Friday rounds. These exclusive offers are available to subscribers for the first 24 hours, starting at 12:01 a.m. Eastern Time on November 12 and November 23. If inventory remains after this 24-hour window, the items become available to all customers at 12:01 a.m. Eastern Time on November 13 and November 24, respectively.
The retailer also promoted a combined membership package for Walmart+ and Sam’s Club Plus, priced at $120 annually with automatic renewal. This bundle includes 2% Sam’s Cash rewards on eligible purchases within the club, capped at $750 every 12 months. Free delivery is subject to specific minimums, requiring a $35 order for Walmart scheduled deliveries and a $50 order for items shipped from Sam’s Club locations.
Walmart announced discounts on thousands of items, including toys, clothing, beauty products, and household goods. The selection features thousands of gifts priced under $20. Additionally, 25 toys from the company’s featured list are available for under $25. Members may also choose between Peacock Premium and Paramount+ Essential every 90 days, with both streaming services including advertisements.
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