Oppo Find X10 Pro Max Priced at €1,799, Matching iPhone 18 Pro Max
The new Android flagship costs only €200 less than Samsung's foldable, sparking debate over value in a high-memory-cost market.
By Elijah Fitzgerald ·
1,799 euros is the listed price for Oppo’s new Find X10 Pro Max in Europe, a figure that places the standard slab device on par with the most expensive iPhones available. This price point is roughly equal to the cost of the iPhone 18 Pro Max and sits just €200 below Samsung’s Galaxy Z Fold 8, which retails for €1,999 in the region. For a non-foldable handset, this valuation challenges traditional pricing structures for Android flagships.
The Find X10 Pro Max runs on a MediaTek processor and has received positive technical assessments. A reviewer who tested the device for several weeks noted that the phone performs well, features excellent cameras, and offers outstanding battery life. Despite these hardware strengths, the high sticker price has tempered the initial excitement surrounding the launch. The device is viewed as a capable machine that may not justify its premium cost for all consumers.
Market dynamics are driving these high costs, with the tech industry facing a trend dubbed "RAMageddon." This term reflects the rising expense of memory components, partly attributed to the demands of AI companies. The price increase is not unique to Oppo. Samsung’s Galaxy S26 Ultra is priced at €1,769 in Europe, a figure only slightly lower than the new Oppo. Xiaomi is also rumored to be setting similarly steep prices for its upcoming European releases, indicating a sector-wide shift in pricing strategies.
Consumer reaction has been sharp, with many users pointing out that the Find X10 Pro Max offers little value advantage over previous generations. Commenters on Reddit noted that the older Find X9 Ultra often includes more memory and a larger battery while costing hundreds of euros less. A Find X9 Pro can currently be found in Europe for roughly €1,000, making it a significantly cheaper alternative for buyers seeking high performance. The reviewer agreed with this sentiment, suggesting that the previous generation models remain the better deal for most shoppers.
While some UK buyers have reported finding promotional offers that lower the effective price, the base cost remains high. The general consensus is that the Find X10 Pro Max is expensive in a market where flagship prices are already exceptionally elevated. The device stands as a high-end option, but its value proposition is being weighed against cheaper, older models and competitors with similar pricing.
